Career Buzz

The Job Search: Useful Benefits of Social Media

As college students, most of us can understand the lure of social media. Instead of studying for that big exam or writing that important paper, we can’t help checking our social networks to see what our friends are doing.

While endless pictures and status updates can be entertaining, social media is great when it comes to searching for a job.  From networking to highlighting your unique skills and assets, we’ve got tips on how you can impress employers before your initial interview.

Facebook

  • Privacy settings for your profile and photos can make or break you when it comes to the job search. With roughly 45% of employers checking social media before hiring, it’s a good idea to keep your personal and professional lives separate.
  • Regardless of privacy settings, employers will be able to see your profile picture and cover photo. While selection of an appropriate profile picture is suggested, your cover photo is a great way to show off your personality. And depending on your major, it could also be a chance to highlight your artistic ability if the photo is something you created.

Twitter

  • Research about a company can be important before starting a new job. Twitter is a great tool that lets you follow companies and see how they interact with their customers.
  • Networking is also great on Twitter. It gives you the chance to “follow” someone whose work you admire and possibly start a conversation, which could potentially lead to job opportunities.

LinkedIn

  • When it comes to highlighting your job skills, LinkedIn is your best option. Instead of sending a “friend request,” LinkedIn gives you the option to “connect” with people you know or have known in the past. When you’re first starting out on LinkedIn, it might be easier to start with people you currently know. Eventually, you’ll get recommendations of people who are involved in similar activities and groups, further enhancing your professional network.
  • Depending on your privacy settings, employers can view your entire profile or public profile with select pieces of information available for everyone to see. Your resume, for example, could be something you put on your public profile so employers can learn about your skills even if you aren’t one of their “connections.”

 Of course, you can always attend events at the CRC that will help you in your professional development. In addition to various social media workshops, we help students with resume critiques and mock interviews. While social media can be a useful tool, it never hurts to be prepared in every possible way.

For more information about the Career Resource Center, please visit www.crc.ufl.edu.

Written by: Kelsey Reese


Notes

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